The year is 2024 and the bike industry is starting to find its stride again after a few years of chaos. But every new year brings new...

Our first bike review of the Awesome MTB XC Buyers Guide is the new Yeti ASR. This is a 115mm single pivot flex stay race bike from Yeti...

I rarely am ever wrong and pride myself on always being right. However a few things slipped through the cracks this month. With that...

I am a creature of habit and am very resistant to change. When I find something I like, you can guarantee I will return to it time and...

I have never been known for my ability to sit still. Time and time again I have found myself choosing the path of most resistance when...

I want to start this opinion piece off by first making it very clear, I am not a business guy. I am currently sitting in my van, looking...

I want to buy Kona Bicycles. If you have been keeping up with Sea Otter news you probably heard that the Kona team made the journey out...

It’s a tough life never being wrong about anything ever in my life. Lots of stress placed upon my shoulders that I didn’t ask for but...

They say if you need a hero to get things done, you have a problem. Well, the bike industry has a problem and it’s looking like we are...

The great Kenny Rogers once said “ You've got to know when to hold 'em, Know when to fold 'em” and I just might be folding them slightly....

The other day I wrote a piece on how I felt the leaked 2024 Specialized Epic geometry chart of the new Epic shared a lot of similar geo...

My road bike has been sitting untouched for the last few weeks and I’m embarrassed to admit why. It’s not because I find road riding...

Yesterday, after my Norco opinion piece , I got called a cheese bag. If you haven't read that article, I did an opinion piece on how I...

I'm going to keep this opinion piece short and sweet so I don't get too riled up. I have a friend who I go back and forth with in regards...

As someone who spent a pretty significant amount of time in their 20’s working in bike shops, I remember the direct to consumer boom...

The Sedona Mountain Bike Festival is the BEST mountain bike festival out there, period. Bold statement? Possibly, but I am standing by...

I woke up this morning and after a little bit of coffee started reading up on bike industry news only to see that Evil Bikes had...

What is it like to be a Middle Eastern mountain biker in the United States? After all, when you look at the sport itself, Middle Eastern...

The bike industry has been losing its soul for the last few years and it shows. The excitement around new model releases is waning and...

I think we can all remember when we first started to see Cush Core hit the scene. One of your riding buddies had gotten it and was...