Mo Awesome
Walmart Heirs Buy Rapha for $260 Million Dollars, But Now Rapha Closes It's Bentonville Office...
I want to start this opinion piece off by first making it very clear, I am not a business guy. I am currently sitting in my van, looking...
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Awesome MTB
Mo Awesome
- Apr 15
- 3 min
My Honest Thoughts On 11 Bike Brands! (Might Delete Later)
Sea Otter is here and so are about a million other deadlines for me. This means I have had so little free time to type, but the website...
Mo Awesome
- Mar 31
- 4 min
My Apology To The Bike Industry...
When we first went independent, I didn't know what would happen. I actually thought it would take a few months, if not a full year, for...
Mo Awesome
- Mar 28
- 4 min
5 Things I Was Completely Wrong About in the Bike Industry (March 2024)
It’s a tough life never being wrong about anything ever in my life. Lots of stress placed upon my shoulders that I didn’t ask for but...
Mo Awesome
- Mar 26
- 7 min
Getting Dropped By Our Sponsors Was The Best Thing That Happened to Us... But Now We're Overwhelmed?
About 2 months ago we got dropped by all of our sponsors. Well, at least that's what people were saying. We actually didn't get dropped,...
Mo Awesome
- Mar 19
- 2 min
The Truth About My Trust Fund...
Recently there have been rumors circulating the internet accusing me of having a trust fund. I wasn’t going to address this as I believe...
Mo Awesome
- Mar 14
- 4 min
Evil Bicycles Can Save The Bike Industry in 2024. Here's how...
They say if you need a hero to get things done, you have a problem. Well, the bike industry has a problem and it’s looking like we are...
Mo Awesome
- Mar 13
- 4 min
My Public Apology To SRAM... RockShox's New Flight Attendant Suspension
The great Kenny Rogers once said “You've got to know when to hold 'em, Know when to fold 'em” and I just might be folding them slightly....
Mo Awesome
- Mar 6
- 3 min
The CEO of Allied Cycles Responded to Our Claims About The New 2024 Specialized Epic. Specialized Kind of Did Too...
The other day I wrote a piece on how I felt the leaked 2024 Specialized Epic geometry chart of the new Epic shared a lot of similar geo...
Mo Awesome
- Mar 3
- 6 min
I'm Giving Up On Road Cycling in California. Here is Why...
My road bike has been sitting untouched for the last few weeks and I’m embarrassed to admit why. It’s not because I find road riding...
Mo Awesome
- Mar 1
- 3 min
Someone Called Me Out For My Norco Opinion. The Bike Industry Needs To Read This.
Yesterday, after my Norco opinion piece, I got called a cheese bag. If you haven't read that article, I did an opinion piece on how I...
Mo Awesome
- Feb 29
- 3 min
Norco Released a 31lbs Trail Bike and Wants You To Be Stoked! Here's Why You Shouldn't Be...
I'm going to keep this opinion piece short and sweet so I don't get too riled up. I have a friend who I go back and forth with in regards...
Mo Awesome
- Feb 23
- 6 min
YT and Canyon Made Buying Bikes Online Cool. Fezzari and Propain Made it Sustainable
As someone who spent a pretty significant amount of time in their 20’s working in bike shops, I remember the direct to consumer boom...
Mo Awesome
- Feb 21
- 4 min
The Sedona Mountain Bike Festival is the BEST Bike Festival, But Why?
The Sedona Mountain Bike Festival is the BEST mountain bike festival out there, period. Bold statement? Possibly, but I am standing by...
Mo Awesome
- Feb 17
- 4 min
Evil Bikes Announces Company Layoffs, Why is This Happening?
I woke up this morning and after a little bit of coffee started reading up on bike industry news only to see that Evil Bikes had...
Mo Awesome
- Feb 14
- 8 min
What is it Like Being a Middle Eastern Mountain Biker?
What is it like to be a Middle Eastern mountain biker in the United States? After all, when you look at the sport itself, Middle Eastern...
Mo Awesome
- Feb 11
- 5 min
The Bike Industry is Dying a Slow Death. How Do We Save It?
The bike industry has been losing its soul for the last few years and it shows. The excitement around new model releases is waning and...
Mo Awesome
- Feb 11
- 3 min
Cush Core Created The Best Rim Protection On The Market and This Upsets Them?
I think we can all remember when we first started to see Cush Core hit the scene. One of your riding buddies had gotten it and was...
Mo Awesome
- Feb 9
- 4 min
Is Bentonville The Real "MTB Capital of the World? And If Not Where Is?
Unless you live under a rock (with current home prices, this might be us soon, so maybe we should find a different expression), you...
Mo Awesome
- Feb 8
- 7 min
SRAM Transmission Long Term Review (Spoiler: I Hate it, I Want My AXS Back)
By writing this article, I risk upsetting one of the biggest companies in the bike industry, that has not only a stronghold on the...
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