As someone who spent a pretty significant amount of time in their 20’s working in bike shops, I remember the direct to consumer boom...

The Sedona Mountain Bike Festival is the BEST mountain bike festival out there, period. Bold statement? Possibly, but I am standing by...

There is nothing like new bike day or the emotions it emits! For me personally, I have had 100’s of these at this point, and yet every...

I woke up this morning and after a little bit of coffee started reading up on bike industry news only to see that Evil Bikes had...

Let me start off by saying this is not a bike review, it's simply my thoughts on a bike after the first ride. You never get a second...

What is it like to be a Middle Eastern mountain biker in the United States? After all, when you look at the sport itself, Middle Eastern...

The bike industry has been losing its soul for the last few years and it shows. The excitement around new model releases is waning and...

I think we can all remember when we first started to see Cush Core hit the scene. One of your riding buddies had gotten it and was...

In a day and age where it seems like everyone is trying to come up with the next big thing, sometimes something comes along and you...

Unless you live under a rock (with current home prices, this might be us soon, so maybe we should find a different expression), you...

By writing this article, I risk upsetting one of the biggest companies in the bike industry, that has not only a stronghold on the...

Focus recently released the VAM2 SL (the 2 actually being an exponent on the official name for aesthetic purposes) and it definitely...