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  • Writer's pictureMo Awesome

Bike Companies Need To Stop Doing These Things in 2024!

The year is 2024 and mountain biking is a bit more than just a new trend. Companies have had decades at this point to refine how they sell bikes. Stephen Hawking once let us know that “one of the basic rules of the universe is that nothing is perfect”. While bikes have come so far over the last few years, there are still a few quirks that bring the stoke levels down on new bike day faster than a Tesla Plaid goes 0 to 60. So here are some deal breakers that the bike industry needs to stop doing on new bikes in 2024: 

1. Cheap grips: This is one that for the life of me I will never figure out. I understand in the game of economics, you are going to need to cut some costs somewhere to be competitive. But why would you choose the number 1 contact point to a bike? We are not even only talking about budget brands here. I have been testing and thoroughly enjoying an Ibis Mojo HD6 recently and the stock Lizard Skin Ibis branded grips might be one of the most uncomfortable grips I have tried yet. Nothing kills the new bike excitement quicker than uncomfortable grips, and even if you don’t think people will keep the stock grips, at least give them a chance to enjoy them! Not sure what to go with? ODI Ruffians, safest bet you will make as a bike company. 

2. Uncomfortable saddle: This is a tough one because everyone is different. However, in a day and age where it seems like there is more division in the world than in a middle school math class, I think we can all agree that the stock WTB Silverado that most companies seemingly throw on their build last minute is not it. Does anyone actually even like this saddle? Is this what is keeping WTB afloat after the debacle that was WTB Padloc grips? Do you guys remember when they somehow convinced people that cutting a random triangle in the edge of your new carbon handlebars to run $30 grips was a good idea? Well just like Padloc grips are a thing of the past, I think it is time to leave the narrow Silverado there too. And can we please just go wide on stock saddles? Also on behalf of Hannah, an option to pick a women's saddle would be nice because surprise-surprise, women also ride unisex bikes too. 

3. Low Engaging Hubs: Honestly, I would argue this might be the biggest deal breaker for me and oftentimes completely ruins the ride. High engaging hubs are probably one of the most important upgrades you can make, because not only are cool points added from the sound of your bike, but it actually is beneficial on the trail as well! Tech climbs in Sedona and a I9 Hydra hub are a match made in heaven similar to peanut butter and jelly. Cost wise, I know Hydras are probably not the most realistic from an OEM perspective, but can we at least get DT Swiss to stop making 18t Stock ratchets? No one wants them. Lets have your 36t or if you are feeling generous 54. 

4. No water bottle cage: You probably didn't see this one coming but I am starting a movement. It's a petition to get bike companies to start including water bottle cages on new bikes. This one is very easy. I am one of the pickiest riders out there when it comes to bikes but even I will just throw whatever bottle cage I can find in the garage on my new bikes. Do you know how many times I have built up a new rig and driven to the trails, only to realize I forgot a bottle cage? I think bike companies can probably find a way to make the small cost of a cage work in their price point, saving people the dreaded “no where to put a bottle” vibe on most first rides.


5. Sram Tra…never mind. At this point, im just beating a dead horse. 

Happy Friday!

-Mo Awesome


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